Mad Marketing Blog

Over the next few days I will be posting a fundamentals of small business marketing course that explores all the “must know” aspects of direct marketing that you can implement right now to grow your business.

The sad thing is that most small business owners simply don’t understand most of these strategies and many even think of marketing as handing out fliers or branding coffee mugs.

In so many cases understanding these fundamentals can be the difference between running a successful profitable business or failing miserably.

This course will contain easy to understand actions you can implement to obtain measurable results in your business, so I implore you to read through it all carefully and TAKE ACTION by implementing these steps.

The course is broken up into 4 parts, which, incidentally, are the only 4 ways you can possibly grow your business:

1. Generate more sales from existing customers
2. Increase the value of each sale
3. Convert more leads to customers
4. Generate more leads

We begin with part 1 which covers leveraging your existing business to increase revenue generated from existing customers.

Its a well known fact that it can be up to 10 times easier selling to existing customers or those that have purchased from you before, then it is to obtain a new customer.

This means that the fastest way to grow your business and increase revenue right now is to focus on generating additional sales from existing customers.

In part 2 we focus on increasing the value of each sale. By doing this we attempt to get prospects who have already decided to buy from us, to spend more then they may originally have intended.

Part 3 focuses on converting more existing leads into customers. This leverages existing lead generation sources such as your current advertising, and attempts to convert as many of these leads into paying customers as possible.

By doing this we generate more sales and profits with a minimal increase in marketing expense.

Lastly we look at generating more leads for our business.

You will see that our initial focus is maximizing our return on current business, customers and marketing spend, before we invest any additional spend in generating more leads.

This allow you to easily increase revenue sometimes up to 100% without spending a single cent more on lead generation then you are spending right now.

This also means there is no longer any excuse to not implement these steps right away, since most of them can be done with only time invested, and not cash.

Now, before we begin with Part 1, we need to first take a look at your offer as well as your USP (unique selling proposition). Every bit of our marketing will be leveraging your USP and thus its critical that we get this right first.

CLICK HERE TO CONTINUE WITH PART 1 – UNIQUE SELLING PROPOSITION