In part 1 we’ll will be focusing completely one of the easiest ways of increasing profits and growing your business.

If you already have an existing business that generates sales, chances are you are leaving a lot of money on the table by not attempting to optimize generating additional sales from existing customers.

It’s a fact that it is very much easier to sell something to somebody who has already made a recent purchase with you.

Psychologically, once a customer makes a purchase from you, they have give you their approval and trust, and will be far more likely to make another purchase from you, since they have already gone through the mental process of deciding if they should buy from you or not.

Once the first purchase was made, and the product offered value to them, you now have their trust.

Therefore with good marketing and follow up communications it’s very easy to get at least 30-40% of first time customers to purchase something additional from you again.

You will now want to set up an automated process (if possible) where you send additional communications to these existing customers with the purpose of generating additional sales. This is called making sales on the back end or back end sales.

The front end is the product you try to sell to a new prospect, which will then put them in the back end sales funnel (which can be completely automated) where you will market additional services or products to them.

In the following articles we will go over the different methods and strategies for making additional sales on the back end.