Mad Marketing Blog

Bundling  is a marketing strategy whereby you combine 2 or more products in a single package for sale at higher price.

Usually the price is discounted per bundled product so you would in fact pay more per item in the bundle if you where to purchase them separately.

This strategy works well with complementary products that can usually go together and make it easy for the customer to purchase the bundle, at a discount, instead of purchasing the products separately.

An example of this would be bundling your personal fitness training sessions with a 3 month course of some or other supplement that will increase the results they receive from your training.

Now the customer has an option of getting the supplement directly from their trainer, who has obviously done the research into the supplement already (easy sale) as opposed to perhaps purchasing a supplement from elsewhere.

You then get the benefit from increase revenue per sale then if you didn’t offer a bundle, as the customer may have purchased their supplements elsewhere.

This will work with any type of business whereby you can offer complementary services or products, and if you are not already offering product bundles, try testing different packages straight away.