Mad Marketing Blog

In this part we focus on the third topic on how to grow your business and increase your sales.

So far we have gone over how to increase the lifetime value of each customer by increasing the number of purchases (part 1) and then we discussed increasing the value of each sale (part 2)

Part 1 and 2 focused on great cost effective ways to leverage your existing business to increase your profits and I hope you got some great ideas already, but more importantly, I hope you have taken action on what you have learned so far.

Part 3 will be looking at leveraging existing lead generation sources such as advertising or referrals, direct marketing etc (don’t worry, well discuss those in part 4) and increasing the number of sales you get from existing leads.

You may have wondered previously why generating more leads has been the last section we discuss and the simple reason behind this is that generating new leads and prospects is the most expensive and time consuming activity in your marketing plan.

Additionally there is much less value in generating new leads if you have no back end sales funnel to generate additional sales from these new customers, no sale value increasing strategies in place to maximize the value of each sale, and lastly, no optimized sales process to maximize the percentage of new leads which convert to sales.

You see, once you have the first 3 steps implemented & optimized you will have much more leverage and power when it comes to lead generation, since you will be able to spend much more on advertising and other lead sources simply because you now make much more revenue per new customer than ever before!

So, let’s begin with your incoming call script.