Mad Marketing Blog

This article assumes that you make some sales in your business via incoming calls that have resulted from different types of advertising or lead generation sources.

If you already have an existing business that is not entirely internet based, then this is almost always the case.

The incoming call is your first contact point with a new prospective customer and is extremely critical in obtaining the desired result.

In most cases, a sale is not made over the phone, but every business has a desired action they would like the customer to make, as a result of the conversation. Eg. Go to the physical store, got to the web address, fax an order form here, request a brochure etc).

This means your conversation needs to be scripted to maximize the number of customers that take your desired action.

A call conversation is just as critical as your advertising, or any other marketing materials you may have. There is no point in getting leads if you can get them to take your action once they have made the call.

If you are not already aware, copywriters who write advertising, as well as advertising firms get paid a lot. This is because ad writing is a skill, a unique talent that not everybody has.

Good advertising makes business big money, and that’s why business pay them big money in return.

The reason why I stress this is because you need to think of your incoming call as an opportunity to leverage a well written conversation script that gets the caller to take your action.

You need to think of it as a very valuable marketing contact point, and you should invest in it as such, exactly like you would with any advertising or marketing materials.

Its very common for a 2 page incoming call script to be sold to companies for up to R50k, simply because the ROI is worth it.

Now of course you may not be in a position to buy a custom script, or have one professionally written, but it was important for me to stress the importance of your call script, and the massive impact it can have on your sales.

Now, I’m not a copywriter myself or a professional salesman, so I won’t presume to tell you how to put together a good sales script. For now I will simply provide some resources where you can get once written specifically for your business.