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Part 4 : Introduction – Lead Generation

Thu, Nov 26, 2009

Small Business Marketing

INTRO TO GENERATING MORE LEADS

In this section we are will be looking at generating more leads for our business.

As you have seen up to now, we have concentrated solely on optimizing our existing business to squeeze as much revenue out of it as possible, usually with the only cost being some of our time.

In most businesses that have not been optimized in the ways we have discussed up to this point, its very easy to increase profits up to 50% by implementing the previous steps.

Now that our back end and conversions are up to scratch, we can concentrate on generating more leads with the knowledge that we will be converting the greatest amount of those leads as possible, while at the same time generating as much revenue down the line as we can from those exact same leads.

You can’t buy that kind of piece of mind.

So without further delay, lets look at our first lead generation source, referrals.

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