I have heard of marketing often defined as “getting somebody to know, like and trust you”. Referrals work very well by leveraging this aspect in existing (happy) customers & partner relationships and getting this “idea” passed on to other potential prospects your customers / partners have existing relationships with. Referrals are great ways to generate [...]

INTRO TO GENERATING MORE LEADS In this section we are will be looking at generating more leads for our business. As you have seen up to now, we have concentrated solely on optimizing our existing business to squeeze as much revenue out of it as possible, usually with the only cost being some of our [...]