Mad Marketing Blog

Part 4a : Referral Marketing

I have heard of marketing often defined as “getting somebody to know, like and trust you”. Referrals work very well by leveraging this aspect in existing (happy) customers & partner relationships and getting this “idea” passed on to other potential prospects your customers / partners have existing relationships with. Referrals are great ways to generate new prospects [...]

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Part 3c : Reason Why Marketing

Reason Why Marketing is a concept that should be kept in mind when working on any of your marketing strategies. The basic premise is that you should always have “reason why” you perform any specific marketing or sales promotions. Secondly your marketing should always provide a “reason why” customers need to listen to you, buy your [...]

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