I have heard of marketing often defined as “getting somebody to know, like and trust you”. Referrals work very well by leveraging this aspect in existing (happy) customers & partner relationships and getting this “idea” passed on to other potential prospects your customers / partners have existing relationships with. Referrals are great ways to generate [...]

In this part we focus on the third topic on how to grow your business and increase your sales. So far we have gone over how to increase the lifetime value of each customer by increasing the number of purchases (part 1) and then we discussed increasing the value of each sale (part 2) Part [...]