Remember when we discussed that customers are much more likely to purchase from you again once they have already made a purchase from you, due to trust? Well we are going to make good use of this information to really maximize the profits you can generate from your business. A very effective strategy is to [...]

Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. [...]