If you don’t know already, ad writers and copywriters get paid very large sums of money to do what they do. An ad can make a break a business and quality advertising copywriters who write good ads demand a premium for their work.

In small business we tend to write our ads ourselves, most of the times simply because we don’t have the funds to get this done by professionals.

If this has worked for you, and you are currently running a business with existing advertising that works, generates good leads and sales, and was written in house, then this is great.

What this also means however is that you have an opportunity generate many more leads then you currently are from the same leads source, simply by getting the ad written by a professional.

The fact is that if you write this ad yourselves, or had it done in house, and the person who wrote the ad is not a professional copywriter who does copywriting full time, I can guarantee you that your results can be improved, sometimes drastically.

Copywriting is a vast and complex topic that fills many think books. It’s one of the highest paid jobs in the advertising and marketing industry simply because a good copywriter will be directly responsible for millions of dollars of sales due to well written 1 or 2 page ads or sales letters.

All I can say is, don’t presume to be able to write an ad like they can.

Getting an good 50 word ad written can cost as little R3000 and can double the response you receive from your current ad that was not written by a copywriter.

Most times, this can be done risk free, by simply requesting that new ad beat your current control (current ad).

Most copywriters understand that business will not pay for an ad that does not perform as well as their current ad and will agree to write and rewrite the ad until it results in better response.

So for a very reasonable investment you can generate considerably more leads then you currently are, so this really is a no brainer.