Mad Marketing Blog

Part 4a : Referral Marketing

I have heard of marketing often defined as “getting somebody to know, like and trust you”. Referrals work very well by leveraging this aspect in existing (happy) customers & partner relationships and getting this “idea” passed on to other potential prospects your customers / partners have existing relationships with. Referrals are great ways to generate new prospects [...]

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Part 1c : Service Plans

The idea of a “service plan” is to offer a service or product that will result in recurring payments from customers for a set period of time. The idea is to be able to generate reliable stable revenue from your customer base which puts you into a stable financial position as its now very easy to [...]

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