Part 1b : Customer Discounts
Tuesday, November 24th, 2009
Tags: Additional Service, Bottom Line, Class Discounts, Class Students, Conversion Rate, Customer Discounts, Excuse, Existing Customers, Fitness Professional, Group Class, Marketing Efforts, Metrics, Minimal Results, Profits, Test Test Test, Training Session, Wasting Your Time
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Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. [...]