Mad Marketing Blog

Part 1a: Back End Sales Funnel

Ok, so I hope you read the introduction here on the concept of making additional sales to existing customers and why you should focus on doing so. Right now, im going to start of with a quick example of a back end sales funnel: As a personal fitness trainer, your core business may be a once-a-week fitness [...]

Part 1 : Intro: Generating More Sales From Existing Customers

In part 1 we’ll will be focusing completely one of the easiest ways of increasing profits and growing your business. If you already have an existing business that generates sales, chances are you are leaving a lot of money on the table by not attempting to optimize generating additional sales from existing customers. It’s a fact that [...]