Mad Marketing Blog

Part 1b : Customer Discounts

Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. For example, [...]

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Part 1a: Back End Sales Funnel

Ok, so I hope you read the introduction here on the concept of making additional sales to existing customers and why you should focus on doing so. Right now, im going to start of with a quick example of a back end sales funnel: As a personal fitness trainer, your core business may be a once-a-week fitness [...]

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