Mad Marketing Blog

Part 1e : Lifetime Customer Value

This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are in an [...]

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Part 1d : Higher Priced Products

Remember when we discussed that customers are much more likely to purchase from you again once they have already made a purchase from you, due to trust? Well we are going to make good use of this information to really maximize the profits you can generate from your business. A very effective strategy is to offer much [...]

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