This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are [...]

Over the next few days I will be posting a fundamentals of small business marketing course that explores all the “must know” aspects of direct marketing that you can implement right now to grow your business. The sad thing is that most small business owners simply don’t understand most of these strategies and many even [...]