Mad Marketing Blog

Part 3d : The Guarantee

The guarantee is probably the most under used marketing strategy in the offline marketing arena. I’m almost 90% sure that you don’t already offer a 100% money back guarantee on your services or product. What this also means is that competitors most likely don’t do this either. This means you have a huge opportunity to gain incredible [...]

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Part 3b : Testimonials

Simply put, testimonial is a positive endorsement of your product or service, written or otherwise, that you make use of in some way, in your marketing and/advertising. A testimonial is incredibly powerful as it provides something called social proof. Social proof is the ability to show your customers in some way that your product or service has [...]

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