Mad Marketing Blog

Part 1f : Customer Data Base And Metrics

Up to know I’m sure you can appreciate that part 1 of the course focuses completely on marketing and selling to existing customers. To be able to optimize out marketing campaigns to existing customers, we need to make sure we have all the data required to be successful. As I have mentioned before, you need to track [...]

Continue reading...

Part 1a: Back End Sales Funnel

Ok, so I hope you read the introduction here on the concept of making additional sales to existing customers and why you should focus on doing so. Right now, im going to start of with a quick example of a back end sales funnel: As a personal fitness trainer, your core business may be a once-a-week fitness [...]

Continue reading...