Part 1f : Customer Data Base And Metrics
Tuesday, November 24th, 2009
Tags: Business Person, Contact Details, Crm Tool, Customer Data Base, Customer Demographics, Customer Name, Customer Sales, Different Products, Excel Spreadsheet, Existing Customers, Gender Age, Health Business, Health Demographics, Health Professionals, Lifetime Customer Value, Mailing Address, Marketing Campaigns, Marketing Demographics, Metrics, Similar Products
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Up to know I’m sure you can appreciate that part 1 of the course focuses completely on marketing and selling to existing customers. To be able to optimize out marketing campaigns to existing customers, we need to make sure we have all the data required to be successful. As I have mentioned before, you need [...]