In this part we focus on the third topic on how to grow your business and increase your sales. So far we have gone over how to increase the lifetime value of each customer by increasing the number of purchases (part 1) and then we discussed increasing the value of each sale (part 2) Part [...]

Pricing will be the first thing we look at when we begin working on increasing the value of each sale in your business. Pricing can be an incredibly advanced and complicated topic that has many books completely dedicated to it, but don’t let this scare you away. The question most people ask themselves is: “Do [...]