Mad Marketing Blog

Part 1f : Customer Data Base And Metrics

Up to know I’m sure you can appreciate that part 1 of the course focuses completely on marketing and selling to existing customers. To be able to optimize out marketing campaigns to existing customers, we need to make sure we have all the data required to be successful. As I have mentioned before, you need to track [...]

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Part 1e : Lifetime Customer Value

This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are in an [...]

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