In this part we focus on the third topic on how to grow your business and increase your sales. So far we have gone over how to increase the lifetime value of each customer by increasing the number of purchases (part 1) and then we discussed increasing the value of each sale (part 2) Part [...]

This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are [...]