This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are [...]

Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. [...]