Mad Marketing Blog

Part 3b : Testimonials

Simply put, testimonial is a positive endorsement of your product or service, written or otherwise, that you make use of in some way, in your marketing and/advertising. A testimonial is incredibly powerful as it provides something called social proof. Social proof is the ability to show your customers in some way that your product or service has [...]

Continue reading...

Part 3a : Incoming Call Script

This article assumes that you make some sales in your business via incoming calls that have resulted from different types of advertising or lead generation sources. If you already have an existing business that is not entirely internet based, then this is almost always the case. The incoming call is your first contact point with a new [...]

Continue reading...