The guarantee is probably the most under used marketing strategy in the offline marketing arena. I’m almost 90% sure that you don’t already offer a 100% money back guarantee on your services or product. What this also means is that competitors most likely don’t do this either. This means you have a huge opportunity to [...]

Bundling  is a marketing strategy whereby you combine 2 or more products in a single package for sale at higher price. Usually the price is discounted per bundled product so you would in fact pay more per item in the bundle if you where to purchase them separately. This strategy works well with complementary products [...]