Mad Marketing Blog

Part 1f : Customer Data Base And Metrics

Up to know I’m sure you can appreciate that part 1 of the course focuses completely on marketing and selling to existing customers. To be able to optimize out marketing campaigns to existing customers, we need to make sure we have all the data required to be successful. As I have mentioned before, you need to track [...]

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Part 1b : Customer Discounts

Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. For example, [...]

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