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	<title>Mad Marketing Blog &#187; Money</title>
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	<description>Internet Marketing &#38; Small Business Blog</description>
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		<title>Introduction to my upcoming free work from home course</title>
		<link>http://www.madmarketing.co.za/83/workfromhomecourse/</link>
		<comments>http://www.madmarketing.co.za/83/workfromhomecourse/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 14:41:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work From Home Start Ups]]></category>
		<category><![CDATA[Break]]></category>
		<category><![CDATA[Business Online]]></category>
		<category><![CDATA[Business Opportunity]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Crap]]></category>
		<category><![CDATA[Creating A Website]]></category>
		<category><![CDATA[Domain Management]]></category>
		<category><![CDATA[Free Work From Home]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Many People]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Money Work]]></category>
		<category><![CDATA[Multilevel Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Queries]]></category>
		<category><![CDATA[Rubbish]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Zero Knowledge]]></category>

		<guid isPermaLink="false">http://www.madmarketing.co.za/?p=83</guid>
		<description><![CDATA[I am going to take a bit of a break with the small business marketing posts. I have recently gotten quite a bit of queries from individuals asking if and how it is possible to build a business online that would allow them to effectively quit their jobs and work from home. Many people would [...]]]></description>
			<content:encoded><![CDATA[<p>I am going to take a bit of a break with the small business marketing posts.</p>
<p>I have recently gotten quite a bit of queries from individuals asking if and how it is possible to build a business online that would allow them to effectively quit their jobs and <strong>work from home</strong>.</p>
<p>Many people would love to work from home, either to spend time with children, family, saving on fuel etc.</p>
<p>I’ve decided to put together a free course that will cover how to go about building an online business for yourself that should effectively bring enough cash in on a monthly basis to allow you to work from home, after about 6 months from the day you begin.</p>
<p>Forget all that business opportunity crap that you have heard about before. I’m not going to be discussing multilevel marketing rubbish or any of these common programs that you see advertised locally quite often.</p>
<p>My course will be showing you how to leverage <strong>your own skills and knowledge</strong> to publish information on the web on a <strong>topic of your choice</strong>. You will be shown how to build an online business around an area that interests you and/or an area you have specific expertise in.</p>
<p>This means while at the same time as building your business, you will be enjoying it, and I will be easy for you to do so due to your existing knowledge on the topic.</p>
<p>This system works very well due to the above two key points.</p>
<ol>
<li>You need to enjoy what you are doing, this keeps you motivated.</li>
<li>If you already have per-existing knowledge on a topic, it is easier for you to create content and articles around this theme.</li>
</ol>
<p>So how will this make you money, allow you to work from home, and exactly what will you be doing?</p>
<p>You will begin by creating a website on your own domain using a content management system called WordPress. Originally created for bloggers, this platform allows anybody with zero knowledge to easily create a good looking and easily managed website on the internet. (Don’t worry, I’ll show you exactly how to do this when the time comes).</p>
<p>You will then be creating articles and content on your website around the topic you have chosen.</p>
<p>The purpose of this is to eventually get ranked in Google for search terms on your topic which will result in visitors to your website. The South African internet landscape is still very new and many topics are still easy pickings in terms of competitiveness in google rankings. This means there are many markets that can still be easily dominated by persons knowledgeable on the topic who can create great content and follow basic SEO principles.</p>
<p>Once you begin ranking in google and generating visitors, you will then begin to monetize your website so as to generate revenue from your website visitors. This traffic will be free and as long as you create good content and follow my teachings around search engine optimsation, you should be able to keep generating traffic and cash for free from your websites, almost indefinitely.</p>
<p>This is a great long term business plan, and many have found success with it and have been able to live the work from home dream.</p>
<p>In summary, in the coming days, I will be teaching you the following steps</p>
<ol>
<li>How to research you topic and niche, and find out exactly how many people search Google on the topics you are interesting in building a website around. This will allow you to make 100% sure you have enough potential visitors to generate your target amount of cash.</li>
<li>How to easily register your domain, get hosting and “create” and upload your website in as little as a day.</li>
<li>How to plan your content and determine what you need to write about to maximize your chances of getting ranked in Google. You will find that writing articles is not as hard as you would have thought. Please don’t let the prospect of writing scare you out of giving this a go! It’s easier then you think!</li>
<li>How to promote your website, do search engine optimization and generate links to your website that will allow you to rank at number 1 in Google fast! I have already done all the research for you around SEO and link generation so you will be shown exactly how to dominate almost any topic you desire!</li>
</ol>
<p>Once again this course will be 100% free to you. I will show you how to get started for as little as R150 per month (for the cost of hosting) so don’t think this is some expensive venture requiring cash commitment. It is not! 90% of what is needed here is your time.</p>
<p>If you want to keep up to date with each new section I release, go ahead and add you name and email below, and I’ll keep you up updated! (Note I hate spam and your email is safe with me!)</p>
<p><a href="http://www.madmarketing.co.za/contact-me/">CLICK HERE TO SEND ME AN EMAIL TO BE ADDED TO THE LIST!</a></p>
<p>The work from home dream can become your reality! God bless.<!-- odiogo-notts-begin --></p>
<div id="relatedposts">
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <strong>Introduction to my upcoming free work from home course</strong></li>
</ul>
</div>
]]></content:encoded>
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		<title>Part 3a : Incoming Call Script</title>
		<link>http://www.madmarketing.co.za/62/part-3a-incoming-call-script/</link>
		<comments>http://www.madmarketing.co.za/62/part-3a-incoming-call-script/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 10:23:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Address Fax]]></category>
		<category><![CDATA[Advertising Firms]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[Contact Point]]></category>
		<category><![CDATA[Conversation Script]]></category>
		<category><![CDATA[Copywriters]]></category>
		<category><![CDATA[Custom Script]]></category>
		<category><![CDATA[First Contact]]></category>
		<category><![CDATA[Generation Sources]]></category>
		<category><![CDATA[Good Advertising]]></category>
		<category><![CDATA[Incoming Call]]></category>
		<category><![CDATA[Incoming Calls]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[Massive Impact]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Prospective Customer]]></category>
		<category><![CDATA[Valuable Marketing]]></category>

		<guid isPermaLink="false">http://www.madmarketing.co.za/?p=62</guid>
		<description><![CDATA[This article assumes that you make some sales in your business via incoming calls that have resulted from different types of advertising or lead generation sources. If you already have an existing business that is not entirely internet based, then this is almost always the case. The incoming call is your first contact point with [...]]]></description>
			<content:encoded><![CDATA[<p>This article assumes that you make some sales in your business via incoming calls that have resulted from different types of advertising or lead generation sources.</p>
<p>If you already have an existing business that is not entirely internet based, then this is almost always the case.</p>
<p>The incoming call is your first contact point with a new prospective customer and is extremely critical in obtaining the desired result.</p>
<p>In most cases, a sale is not made over the phone, but every business has a desired action they would like the customer to make, as a result of the conversation. Eg. Go to the physical store, got to the web address, fax an order form here, request a brochure etc).</p>
<p>This means your conversation needs to be scripted to maximize the number of customers that take your desired action.</p>
<p>A call conversation is just as critical as your advertising, or any other marketing materials you may have. There is no point in getting leads if you can get them to take your action once they have made the call.</p>
<p>If you are not already aware, copywriters who write advertising, as well as advertising firms get paid a lot. This is because ad writing is a skill, a unique talent that not everybody has.</p>
<p>Good advertising makes business big money, and that’s why business pay them big money in return.</p>
<p>The reason why I stress this is because you need to think of your incoming call as an opportunity to leverage a well written conversation script that gets the caller to take your action.</p>
<p>You need to think of it as a very valuable marketing contact point, and you should invest in it as such, exactly like you would with any advertising or marketing materials.</p>
<p>Its very common for a 2 page incoming call script to be sold to companies for up to R50k, simply because the ROI is worth it.</p>
<p>Now of course you may not be in a position to buy a custom script, or have one professionally written, but it was important for me to stress the importance of your call script, and the massive impact it can have on your sales.</p>
<p>Now, I’m not a copywriter myself or a professional salesman, so I won’t presume to tell you how to put together a good sales script. For now I will simply provide some resources where you can get once written specifically for your business.<!-- odiogo-notts-begin -->
<div id="relatedposts">
<h4>Related Blogs</h4>
<ul class="pc_pingback">
<li class="hdl" style="list-style: none">Related Blogs on <b>Part 3a : Incoming Call Script</b></li>
</ul>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Part 1 : Intro: Generating More Sales From Existing Customers</title>
		<link>http://www.madmarketing.co.za/30/part-1-intro-generating-more-sales-from-existing-customers/</link>
		<comments>http://www.madmarketing.co.za/30/part-1-intro-generating-more-sales-from-existing-customers/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:48:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Additional Services]]></category>
		<category><![CDATA[Automated Process]]></category>
		<category><![CDATA[Business Sales]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Good Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[New Prospect]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Sales Funnel]]></category>
		<category><![CDATA[Time Customers]]></category>

		<guid isPermaLink="false">http://www.madmarketing.co.za/?p=30</guid>
		<description><![CDATA[In part 1 we’ll will be focusing completely one of the easiest ways of increasing profits and growing your business. If you already have an existing business that generates sales, chances are you are leaving a lot of money on the table by not attempting to optimize generating additional sales from existing customers. It’s a [...]]]></description>
			<content:encoded><![CDATA[<p>In part 1 we’ll will be focusing completely one of the easiest ways of increasing profits and growing your business.</p>
<p>If you already have an existing business that generates sales, chances are you are leaving a lot of money on the table by not attempting to optimize generating additional sales from existing customers.</p>
<p>It’s a fact that it is very much easier to sell something to somebody who has already made a recent purchase with you.</p>
<p>Psychologically, once a customer makes a purchase from you, they have give you their approval and trust, and will be far more likely to make another purchase from you, since they have already gone through the mental process of deciding if they should buy from you or not.</p>
<p>Once the first purchase was made, and the product offered value to them, you now have their trust.</p>
<p>Therefore with good marketing and follow up communications it’s very easy to get at least 30-40% of first time customers to purchase <strong>something additional </strong>from you again.</p>
<p>You will now want to set up an automated process (if possible) where you send additional communications to these existing customers with the purpose of generating additional sales. This is called making sales on the <strong>back end</strong> or <strong>back end sales</strong>.</p>
<p>The front end is the product you try to sell to a new prospect, which will then put them in the <strong>back end sales funnel</strong> (which can be completely automated) where you will market additional services or products to them.</p>
<p>In the following articles we will go over the different methods and strategies for making additional sales on the back end.<!-- odiogo-notts-begin --></p>
<div id="relatedposts"><strong>TO CONTINUE WITH THIS, PLEASE CLICK THE PREVIOUS ENTRIES LINK AT THE BOTTOM OF THE PAGE</strong></div>
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