Mad Marketing Blog

Part 1e : Lifetime Customer Value

This article will be looking at the value and how to of calculating the lifetime value of your customers. This is 1 of 2 articles that focus on marketing metrics and the value of analyzing and measuring all your marketing efforts and customer data. Once you understand your marketing metrics and customer data you are in an [...]

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Part 1c : Service Plans

The idea of a “service plan” is to offer a service or product that will result in recurring payments from customers for a set period of time. The idea is to be able to generate reliable stable revenue from your customer base which puts you into a stable financial position as its now very easy to [...]

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