Tag Archive | "Risk"

Part 3f : Advertising Testing and Copywriting

Wednesday, November 25, 2009

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Advertising and copywriting is an art and a science. If you don’t know already, ad writers and copywriters get paid very large sums of money to do what they do. An ad can make a break a business and quality advertising copywriters who write good ads demand a premium for their work. In small business we tend [...]

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Part 3d : The Guarantee

Wednesday, November 25, 2009

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The guarantee is probably the most under used marketing strategy in the offline marketing arena. I’m almost 90% sure that you don’t already offer a 100% money back guarantee on your services or product. What this also means is that competitors most likely don’t do this either. This means you have a huge opportunity to gain incredible [...]

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