If you don’t know already, ad writers and copywriters get paid very large sums of money to do what they do. An ad can make a break a business and quality advertising copywriters who write good ads demand a premium for their work.

In small business we tend to write our ads ourselves, most of the times simply because we don’t have the funds to get this done by professionals.

If this has worked for you, and you are currently running a business with existing advertising that works, generates good leads and sales, and was written in house, then this is great.

What this also means however is that you have an opportunity generate many more leads then you currently are from the same leads source, simply by getting the ad written by a professional.

The fact is that if you write this ad yourselves, or had it done in house, and the person who wrote the ad is not a professional copywriter who does copywriting full time, I can guarantee you that your results can be improved, sometimes drastically.

Copywriting is a vast and complex topic that fills many think books. It’s one of the highest paid jobs in the advertising and marketing industry simply because a good copywriter will be directly responsible for millions of dollars of sales due to well written 1 or 2 page ads or sales letters.

All I can say is, don’t presume to be able to write an ad like they can.

Getting an good 50 word ad written can cost as little R3000 and can double the response you receive from your current ad that was not written by a copywriter.

Most times, this can be done risk free, by simply requesting that new ad beat your current control (current ad).

Most copywriters understand that business will not pay for an ad that does not perform as well as their current ad and will agree to write and rewrite the ad until it results in better response.

So for a very reasonable investment you can generate considerably more leads then you currently are, so this really is a no brainer.

I’m almost 90% sure that you don’t already offer a 100% money back guarantee on your services or product. What this also means is that competitors most likely don’t do this either.

This means you have a huge opportunity to gain incredible advantage over your competition by offering a very compelling guarantee that far outshines anything your competitors may be offering.

The fact is most businesses are terrified of offering any type of guarantee at the risk of losing profits due to a high amount of returns.

I can however guarantee YOU that if you have a good quality product or service, this will not be the case.

If you don’t, well, you should stop trying to market any further and go back to work on developing a better product. No amount of good marketing can make up for a low quality product or service.

I’m sure however that you have a great product, and thus can benefit incredibly from offering a great guarantee. The fact is that the additional sales your will receive will far outweigh any false returns from dishonest individuals taking advantage of your guarantee. This has been tried and tested in almost all types of businesses.

A great guarantee works so well as it addresses all the perceived risks the customer may have with regards to doing business with you, and builds incredible trust in the fact that you are offering a quality product that will live up to your marketing.

You really can’t beat the benefits and increased sales you can get from offering a great guarantee.

Obviously all business are different and you need to take a good look at your business and work out exactly what type of guarantee is viable for you to offer.

This also comes back to one of the most important aspects of marketing and that is to TEST EVERYTHING.

Let’s look a the fitness business for example.

If I ask you why you don’t offer a guarantee, you may explain that in your business it was up to your clients to achieve results. For example, you or your team can’t guarantee your customers put the necessary effort in and follow the recommended diet which will result in their success.

All your competitors probably feel the same. I’m sure none of them offer a guarantee.

Fine, but perhaps you are looking at it the wrong way.

If your clients give you honest and accurate information, follow your advice, and put in enough effort, (and other factors remain the same) can you guarantee they will increase their chances of achieving better results?

The key point here is that you can guarantee your ‘process’ works to help clients achieve results. Of course you can’t guarantee clients will always reach their goals. In your case perhaps, that is up to every client to work on.

Here is an example of wording for a guarantee in this specific case:

“If you follow our guidance, put in the work required, and be honest with us about your commitment, we guarantee you will have better prospects of reaching your goals. We’ll do everything we can to help you realize your potential. If you not completely satisfied that following our process achieved the results promised, you will receive 100% money back”

The guarantee provides specific details on what the client needs to do for the guarantee to be applicable.

The main point of this is that you demonstrate faith in your product or service. As I’ve said before, the objective is to minimize the perceived risk in purchasing from you.

If you have faith in your product or service, you should not have any problem offering a guarantee such as the one above.