I started this blog last November and to date i have published most of my small business offline marketing info.

You can get started with that by clicking here.

I will begin to publish my Online Marketing an SEO posts shortly. Watch this space!

I have recently gotten quite a bit of queries from individuals asking if and how it is possible to build a business online that would allow them to effectively quit their jobs and work from home.

Many people would love to work from home, either to spend time with children, family, saving on fuel etc.

I’ve decided to put together a free course that will cover how to go about building an online business for yourself that should effectively bring enough cash in on a monthly basis to allow you to work from home, after about 6 months from the day you begin.

Forget all that business opportunity crap that you have heard about before. I’m not going to be discussing multilevel marketing rubbish or any of these common programs that you see advertised locally quite often.

My course will be showing you how to leverage your own skills and knowledge to publish information on the web on a topic of your choice. You will be shown how to build an online business around an area that interests you and/or an area you have specific expertise in.

This means while at the same time as building your business, you will be enjoying it, and I will be easy for you to do so due to your existing knowledge on the topic.

This system works very well due to the above two key points.

1. You need to enjoy what you are doing, this keeps you motivated.
2. If you already have per-existing knowledge on a topic, it is easier for you to create content and articles around this theme.

So how will this make you money, allow you to work from home, and exactly what will you be doing?

You will begin by creating a website on your own domain using a content management system called WordPress. Originally created for bloggers, this platform allows anybody with zero knowledge to easily create a good looking and easily managed website on the internet. (Don’t worry, I’ll show you exactly how to do this when the time comes).

You will then be creating articles and content on your website around the topic you have chosen.

The purpose of this is to eventually get ranked in Google for search terms on your topic which will result in visitors to your website. The South African internet landscape is still very new and many topics are still easy pickings in terms of competitiveness in google rankings. This means there are many markets that can still be easily dominated by persons knowledgeable on the topic who can create great content and follow basic SEO principles.

Once you begin ranking in google and generating visitors, you will then begin to monetize your website so as to generate revenue from your website visitors. This traffic will be free and as long as you create good content and follow my teachings around search engine optimsation, you should be able to keep generating traffic and cash for free from your websites, almost indefinitely.

This is a great long term business plan, and many have found success with it and have been able to live the work from home dream.

In summary, in the coming days, I will be teaching you the following steps

1. How to research you topic and niche, and find out exactly how many people search Google on the topics you are interesting in building a website around. This will allow you to make 100% sure you have enough potential visitors to generate your target amount of cash.
2. How to easily register your domain, get hosting and “create” and upload your website in as little as a day.
3. How to plan your content and determine what you need to write about to maximize your chances of getting ranked in Google. You will find that writing articles is not as hard as you would have thought. Please don’t let the prospect of writing scare you out of giving this a go! It’s easier then you think!
4. How to promote your website, do search engine optimization and generate links to your website that will allow you to rank at number 1 in Google fast! I have already done all the research for you around SEO and link generation so you will be shown exactly how to dominate almost any topic you desire!

Once again this course will be 100% free to you. I will show you how to get started for as little as R150 per month (for the cost of hosting) so don’t think this is some expensive venture requiring cash commitment. It is not! 90% of what is needed here is your time.

If you want to keep up to date with each new section I release, go ahead and add you name and email below, and I’ll keep you up updated! (Note I hate spam and your email is safe with me!)

CLICK HERE TO SEND ME AN EMAIL TO BE ADDED TO THE LIST!

The work from home dream can become your reality! God bless.

The sad thing is that most small business owners simply don’t understand most of these strategies and many even think of marketing as handing out fliers or branding coffee mugs.

In so many cases understanding these fundamentals can be the difference between running a successful profitable business or failing miserably.

This course will contain easy to understand actions you can implement to obtain measurable results in your business, so I implore you to read through it all carefully and TAKE ACTION by implementing these steps.

The course is broken up into 4 parts, which, incidentally, are the only 4 ways you can possibly grow your business:

1. Generate more sales from existing customers
2. Increase the value of each sale
3. Convert more leads to customers
4. Generate more leads

We begin with part 1 which covers leveraging your existing business to increase revenue generated from existing customers.

Its a well known fact that it can be up to 10 times easier selling to existing customers or those that have purchased from you before, then it is to obtain a new customer.

This means that the fastest way to grow your business and increase revenue right now is to focus on generating additional sales from existing customers.

In part 2 we focus on increasing the value of each sale. By doing this we attempt to get prospects who have already decided to buy from us, to spend more then they may originally have intended.

Part 3 focuses on converting more existing leads into customers. This leverages existing lead generation sources such as your current advertising, and attempts to convert as many of these leads into paying customers as possible.

By doing this we generate more sales and profits with a minimal increase in marketing expense.

Lastly we look at generating more leads for our business.

You will see that our initial focus is maximizing our return on current business, customers and marketing spend, before we invest any additional spend in generating more leads.

This allow you to easily increase revenue sometimes up to 100% without spending a single cent more on lead generation then you are spending right now.

This also means there is no longer any excuse to not implement these steps right away, since most of them can be done with only time invested, and not cash.

Now, before we begin with Part 1, we need to first take a look at your offer as well as your USP (unique selling proposition). Every bit of our marketing will be leveraging your USP and thus its critical that we get this right first.

CLICK HERE TO CONTINUE WITH PART 1 – UNIQUE SELLING PROPOSITION