Mad Marketing Blog

Part 2c : Bundles

Bundling  is a marketing strategy whereby you combine 2 or more products in a single package for sale at higher price. Usually the price is discounted per bundled product so you would in fact pay more per item in the bundle if you where to purchase them separately. This strategy works well with complementary products that can [...]

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Part 1d : Higher Priced Products

Remember when we discussed that customers are much more likely to purchase from you again once they have already made a purchase from you, due to trust? Well we are going to make good use of this information to really maximize the profits you can generate from your business. A very effective strategy is to offer much [...]

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