Simply put, testimonial is a positive endorsement of your product or service, written or otherwise, that you make use of in some way, in your marketing and/advertising. A testimonial is incredibly powerful as it provides something called social proof. Social proof is the ability to show your customers in some way that your product or [...]

Remember when we discussed that customers are much more likely to purchase from you again once they have already made a purchase from you, due to trust? Well we are going to make good use of this information to really maximize the profits you can generate from your business. A very effective strategy is to [...]