Mad Marketing Blog

Part 2d : Bulk Discounts

We won’t spend to much time on this as most of you already know what a bulk discount is. The basic idea is to offer additional discount to customers who purchase items in bulk. And by bulk, it can mean anything from 2 upwards. This is usually used with business to business sales or products that should usually [...]

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Part 1b : Customer Discounts

Using customer discounts to promote an offer on the back end can be very powerful if used correctly. This is simply a way to increase your conversion rate on back end offers. You conversion rate is simply the % of customers you make an offer to, that accept the offer and proceed with the purchase. For example, [...]

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