Reason Why Marketing is a concept that should be kept in mind when working on any of your marketing strategies. The basic premise is that you should always have “reason why” you perform any specific marketing or sales promotions. Secondly your marketing should always provide a “reason why” customers need to listen to you, buy [...]

Your USP is probably the most fundamentally important marketing tool at your disposal, and also one of the most neglected. It should be the first thing you develop before you begin any other marketing activities, as it shapes all the marketing and advertising material you create in the future. Simply put, your USP answers this [...]